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This website plumgeek.com states the following, "Ringo - The robot that started it all! Ringo was designed to inspire people learning to write code to breath life and real personality into their own robotic pet." Our analyzers viewed that the website also said " He is loaded with tons of sensors allowing you to build thousands of possible behaviors." The Website also said " Programmed with Arduino Free and open programming software. Easy to learn programming language. Re-program Ringo as many times as you like. Made in our own family owned and run shop near Portland Oregon." The website's header had coding as the most important search term. It is followed by code, robot robotics, and learn which isn't as highly ranked as coding. The next words they used was learn robotics. learn to code was included but will not be seen by search parsers.